Michigan’s Adventure amusement park, a fixture in the southern end of the White Lake area, officially has new ownership after a merger between park owner Cedar Fair and Six Flags Entertainment Corporation was completed Monday, the companies announced.
The planned merger was announced by Cedar Fair last November.
The new company will operate under the Six Flags banner, but the release said no visual or name changes are planned for any of the Cedar Fair parks coming aboard. The company’s logo was tweaked to more closely resemble Cedar Fair’s branding, particularly the use of a flag as the dot in a lowercase I.
“We believe that by combining the best ideas and most successful entertainment practices of both Six Flags and Cedar Fair, the new Six Flags can deliver a superior level of joy and excitement that has yet to be experienced by regional park guests,” Selim Bassoul, executive chairman of Six Flags’ board of directors, said in the release. “We are excited to unite the Cedar Fair and Six Flags teams to capitalize on the tremendous growth opportunities and operational efficiencies of our more extensive entertainment portfolio.”
